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Talk Triggers: How to Create Customers with Word of Mouth

Talk Triggers: How to Create Customers with Word of Mouth

It seems like everyone is talking about digital marketing these days, as if the entire consumer landscape had suddenly changed. But, the fact is, word-of-mouth marketing is still one of the most powerful ways for you to reach your customers. Why then aren't more companies investing in scaling their word-of-mouth campaigns? Why aren't they prioritizing word of mouth as a sales strategy when market research shows that it works?

Meet marketing experts Jay Baer and Daniel Lemin, the best-selling authors of "Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth". In this audio-only course, Jay and Daniel walk you through practical strategies to get the most out of word-of-mouth marketing, showing you how to use talk triggers as bold differentiators to help your product stand out from the competition. Along the way, learn about the four criteria of effective talk triggers, as well as the steps you need to take to start igniting customer conversations today.

This audiobook was created by Penguin Random House. We are pleased to host this content in our library.

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  • Issuing Organization: LinkedIn Learning
  • Issue Date: July 3, 2024
  • Credential ID: 077ac0c24c77da8ceae46167fe7af2b7a555c57e1fc8bad1bc4c8b21829f9168
  • Credential URL: Course Completed

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Talk Triggers: How to Create Customers with Word of Mouth

Talk Triggers: How to Create Customers with Word of Mouth

In this audio-only course, Jay Baer and Daniel Lemin walk you through practical strategies to get the most out of word-of-mouth marketing, showing you how to use talk triggers as bold differentiators to help your product stand out from the competition.

Last Updated: July 4, 2024

About Shefik

Celebrating over 25 years in the entertainment industry, Shefik has held senior-level positions at many Fortune 500 companies and celebrated brands, including IBM, NBCUniversal, and MTV World. He currently serves as a Technical Lead at NBCUniversal. His work has been featured in television broadcasts and video productions for TIME, The Washington Center, "Unsung" (TV One), and Broadway World. He is currently the Executive Producer and Host of the nationally syndicated radio show "Shefik presents Invocation", which is broadcast on over 20 terrestrial radio stations and frequencies throughout the United States, as well as the internationally distributed video series of the same name via Prime Video and other notable outlets.

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