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Sales Strategy: Building Relationships to Successfully Sell

Sales Strategy: Building Relationships to Successfully Sell

People buy products from other people — especially people they already know well and with whom they've cultivated an authentic, open relationship. As buyers today continue to become better informed and more aware of significant product knowledge early in the sales cycle, it's no surprise that, when it comes to closing new deals, your success rate hinges more than ever on human relationships.

In this course, sales expert Ronnell Richards shares practical guidance on how to build relationships that will positively impact your sales success. Ronnell covers key topics such as how to skillfully navigate the pre-work stage of the sales cycle — including crafting your LinkedIn profile with prospecting in mind and defining your ideal buyer persona up front — how to cultivate strong sales relationships, including delivering a successful presentation and securing sales referrals, and how to continually hone your relationship-building mindset.

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  • Issuing Organization: LinkedIn Learning
  • Issue Date: August 12, 2024
  • Credential ID: ac9598cef8e3af99ce151a922dd4622c7f1ae51d31e5f6d75401adb9a8f2d0c3
  • Credential URL: Course Completed

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Sales Strategy: Building Relationships to Successfully Sell

Sales Strategy: Building Relationships to Successfully Sell

In this course, sales expert Ronnell Richards shares practical guidance on how to build relationships that will positively impact your sales success. Ronnell covers key topics such as how to skillfully navigate the pre-work stage of the sales cycle.

Last Updated: December 21, 2024

About Shefik

Celebrating over 25 years in the entertainment industry, Shefik has held senior-level positions at many Fortune 500 companies and celebrated brands, including IBM, NBCUniversal, and MTV World. He currently serves as a Technical Lead at NBCUniversal. His work has been featured in television broadcasts and video productions for TIME, The Washington Center, "Unsung" (TV One), and Broadway World. He is currently the Executive Producer and Host of the nationally syndicated radio show "Shefik presents Invocation", which is broadcast on over 20 terrestrial radio stations and frequencies throughout the United States, as well as the internationally distributed video series of the same name via Prime Video and other notable outlets.

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