Create Inclusive Content: Identifying and Preventing Racism in Your Marketing

Despite the backlash from consumers, time and time again, many marketers continue to tightly hold on to this idea: our ad wasn't racist, it was simply a mistake. It can be shocking to discover that a brand you have worked so hard on could be called racist. Because "racist" can be too difficult a word to accept. In this course, learn how to identify and educate yourself on racist elements in content. Instructor Mita Mallick shows you how to create processes to make sure you're on the right path to creating more inclusivity. Learn how to accept responsibility for racist content — both internally and externally — and how it caused harm to others. Next, find out how to identify racism in content by studying marketplace examples. Finally, Mita shares tips focused on creating inclusive content and products.

Learning Objectives

• Identify racism in content by studying marketplace examples to avoid repeating the same mistakes.
• Implement six key steps when you find yourself in a crisis related specifically to racist content.
• Develop and address an anti-racist content marketing strategy.
• Identify when diversity propping and diversity dressing are taking place, and learn how to avoid them when it comes to creating inclusive content.
• Apply techniques for creating inclusive content and products.

Last Updated: July 25, 2024