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Shefik applies a holistic approach to code theory, practice, and appreciation. Through this, he is well-rounded in a variety of facets pertaining to web development. Not only from an engineering perspective, but from a business perspective.

Portfolio

HDBeenDope: Wake Em Up

Get Shot by a Girl Productions / Roc Nation Records

When it comes to the art of hip-hop, HDBeenDope is a breath of fresh air. Rising to the occasion to challenges, HDBeenDope had 72 hours to produce, record, and submit an original celebratory anthem, where he landed his record "Top" on Madden NFL 21 (EA Sports). His thought-provoking lyrics, dynamic production accompanied high-definition visuals, helped propel other placements including NBA2k, EA's UFC, XXL's 2020 Freshman of the Year 10th Spot Contender, and more.

The New York native dropped his debut project, "Pheace Be the Journey" in 2016, an instant success that earned him an opening slot for Portugal the Man on their United States tour. HDBeenDope's relentless work ethic enabled him to perform in venues alongside the likes of Supa Bwe, Black Milk, and Lil Xan. Over the course of 2019, he released a series of one-off singles, including "Cayman", "Rev Run", and the massive hit "BYRD" — a no-holds-barred trap-influenced song that has earned over 23 million streams and views to date. The multi-faceted powerhouse dropped his second project "BrokeN Dreams" in 2020, which showcased his signature storytelling style, while blending the classic, east coast sound with a minimalist trap approach. The project featured appearances from Rodes Rollins, Mayila, and Maeta, as well as the fan-favorite single "Die With Me", and garnered critical acclaim from the likes of HYPEBEAST, DJBooth, XXL, and more.

Recently signed to Roc Nation Records, HDBeenDope released his EP "What Can They Say", on October 21, 2022. As part of the promotion for the EP, Shefik appears in the music video directed by Erikson, for HDBeenDope's song "Wake Em Up", playing the role of HD Soldier. The music video was also released on October 21, 2002.

Roc Nation is an entertainment agency founded by Jay-Z in 2008, with the intent of signing pop and rap artists, and succeeding his previous label, Roc-A-Fella Records. Roc Nation is headquartered in New York City and has additional offices in Los Angeles and London. The company comprises a comprehensive talent agency, sports agency, record label, management agency, television and film, fashion clothing line, school, and philanthropy. In April 2013, Roc Nation signed a multi-year partnership with Universal Music Group.

Credits

  • Director: Erikson
  • HD Soldier: Shefik

Last Updated: October 27, 2022

About Shefik

Celebrating over 25 years in the entertainment industry, Shefik has held senior-level positions at many Fortune 500 companies and celebrated brands, including IBM, NBCUniversal, and MTV World. He currently serves as a Technical Lead at NBCUniversal. His work has been featured in television broadcasts and video productions for TIME, The Washington Center, "Unsung" (TV One), and Broadway World. He is currently the Executive Producer and Host of the nationally syndicated radio show "Shefik presents Invocation", which is broadcast on 23 terrestrial radio stations and frequencies throughout the United States, as well as the internationally syndicated video series of the same name via Amazon and other notable outlets.