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Bad Bunny: EL CLúB

Rimas Entertainment

Bad Bunny is a Puerto Rican rapper, singer, actor, and record producer. Known as the "King of Latin Trap", Bad Bunny is the first non-English language act to become Spotify's most streamed artist of the year. He holds the second-biggest streaming year of any artist in Spotify history, generating over 18.5 billion streams in 2022. As of November 2024, his album "Un Verano Sin Ti" is the most streamed album on Spotify with over 18 billion streams.

Outside of music, Bad Bunny performs in professional wrestling. He began making appearances on WWE programming in 2021 and made his in-ring debut at "WrestleMania 37". He is a one-time WWE 24/7 Champion and has wrestled at the "2022 Royal Rumble" and the "2023 Backlash" pay-per-view events.

On December 5, 2024, Rimas Entertainment released the music video for the single "EL CLúB" by Bad Bunny, which follows his Latin Grammy Award win for "Perro Negro", from his 5th studio album "Nadie Sabe Lo Que Va a Pasar Mañana" (2023). In the music video, Bad Bunny is seen in a lavish fur coat at the beginning of the video, as he enters an elevator that sends him to the venue "EL CLúB", where he joins a crowd of party goers and ravers. Shefik appears in the music video, playing the role of Raver.

The music video was directed by Stillz, who is well-known for directing many wildly popular music videos by Bad Bunny, along with other music videos for Katy Perry, Lil Nas X, and Rosalía. As of December 22, 2204, the music video for "EL CLúB" has surpassed over 11 million views on YouTube.

The song "EL CLúB" fuses synth beats with guitars and plena, a style of Puerto Rican music rooted in Afro-Indigenous traditions. Bad Bunny sings about longing for the simpler times, and sees him reminiscing on old memories of him at the club. The song was produced by his longtime collaborators, MAG and La Paciencia, along with Saox (Iggy Azalea, Rauw Alejandro).

Throughout his career, Bad Bunny has received 10 Grammy Award nominations, winning 3 times for Best Latin Pop or Urban Album with "YHLQMDLG" (2021), Best Música Urbana Album for "El Último Tour Del Mundo" (2022) and "Un Verano Sin Ti" (2023), and he earned 11 Latin Grammy Awards out of 27 nominations. ASCAP Latin Awards recognized him as the Songwriter of the Year in 2020. Within the MTV award shows, Bad Bunny became the first non-English language artist to win the MTV Video Music Award for Artist of the Year in 2022.

Credits

  • Director: Stillz
  • Raver: Shefik
     

Last Updated: December 22, 2024

About Shefik

Celebrating over 25 years in the entertainment industry, Shefik has held senior-level positions at many Fortune 500 companies and celebrated brands, including IBM, NBCUniversal, and MTV World. He currently serves as a Technical Lead at NBCUniversal. His work has been featured in television broadcasts and video productions for TIME, The Washington Center, "Unsung" (TV One), and Broadway World. He is currently the Executive Producer and Host of the nationally syndicated radio show "Shefik presents Invocation", which is broadcast on over 20 terrestrial radio stations and frequencies throughout the United States, as well as the internationally distributed video series of the same name via Prime Video and other notable outlets.

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