When it comes to the art of hip-hop, HDBeenDope is a breath of fresh air. Rising to the occasion to challenges, HDBeenDope had 72 hours to produce, record, and submit an original celebratory anthem, where he landed his record "Top" on Madden NFL 21 (EA Sports). His thought-provoking lyrics, dynamic production accompanied high-definition visuals, helped propel other placements including NBA 2K, EA Sports UFC, XXL's 2020 Freshman of the Year 10th Spot Contender, and more.
The New York native dropped his debut project, "Pheace Be the Journey" in 2016, an instant success that earned him an opening slot for Portugal the Man on their United States tour. HDBeenDope's relentless work ethic enabled him to perform in venues alongside the likes of Supa Bwe, Black Milk, and Lil Xan. Over the course of 2019, he released a series of one-off singles including "Cayman", "Rev Run", and the massive hit "BYRD", a no-holds-barred trap-influenced song that's earned over 23 million streams and views to date. The multi-faceted powerhouse dropped his second project "BrokeN Dreams" in 2020, which showcased his signature storytelling style, while blending the classic, east coast sound with a minimalist trap approach. The project featured appearances from Rodes Rollins, Mayila, and Maeta, as well as the fan-favorite single "Die With Me", and garnered critical acclaim from the likes of HYPEBEAST, DJBooth, XXL, and more.
Signed to Roc Nation Records (a division of Roc Nation), HDBeenDope released his EP "What Can They Say", on October 21, 2022. As part of the promotion for the EP, Shefik appears in the music video for HDBeenDope's song "Mamba", playing the role of Hype Talent.
Roc Nation is an entertainment agency founded by Jay-Z in 2008, with the intent of signing pop and rap artists, and succeeding his previous label Roc-A-Fella Records. In February 2009, Roc Nation signed its first artist, rapper J. Cole. The company is headquartered in Manhattan, New York City, with additional offices in Los Angeles, California and London, England. Roc Nation comprises a comprehensive talent agency, sports agency, record label, management agency, television and film enterprises, fashion clothing line, and educational and philanthropic endeavors.
Roc Nation also operates an in-house venture capital arm called Arrive, which is masterminded by Neil Sirni, the group's Co-Founder and President. As of May 2021, the company had reportedly made 29 investments in fintech, insurtech, edtech, health and wellness, social media, and gaming.
Credits
- Director: Erikson Corneil
- Producer: Taya Simmons
- Hype Talent: Shefik
Last Updated: April 29, 2023
