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2023 TCS New York City Marathon

MilkPEP / New York Road Runners

Milk Processor Education Program (MilkPEP) is funded by the nation's milk companies, and dedicated to educating consumers and increasing consumption of fluid milk.

In a world where only 5% of sports media coverage goes to women, MilkPEP (yes, real dairy milk!) is redirecting the spotlight to women not just on International Women's Day, but all year long with the launch of 26.2. A powerful, experiential initiative, 26.2 is not only a commitment to sponsor female marathon runners in 2023, but an effort to generate awareness for the many gender inequalities in sport. As part of the campaign, MilkPEP is launching the Every Women Sponsored Fund in a continued partnership with Girls on the Run International, an organization dedicated to empowering young girls through physical activity — a promise to hero female athletes of every generation.

In 2023, MilkPEP aims to extend support even further, sponsoring every woman running any marathon who signs up for Team Milk. From first time marathon runners to ultra-marathoners, MilkPEP's 26.2 program spotlights female runners' journeys, provide female-centric training resources, offer nutritional, mental, and physical advice from top sports experts, and include a sponsorship tour, providing on-site support for any women running marathons in Denver, Chicago, and New York City. MilkPEP aims to create a running community for women, powered by women.

The launch of the Every Woman Sponsored Fund marks a continued partnership with Girls on the Run International. For every woman that signs up for Team Milk, MilkPEP will pledge a donation to this fund with the goal of raising up to $1,000,000 to-date. This funding will enable the non-profit to enhance their suite of curricula to further address the root causes of physical, social, and emotional health inequities. When you sign up for Team Milk, your run supports her run.

On November 5, 2023, the 2023 TCS New York City Marathon was organized as the premier event of New York Road Runners. It was the world's largest marathon of 2023 with 51,402 total finishers (out of 51,933 starters), and the 3rd largest edition of the race in the event's history. Tamirat Tola of Ethiopia was named Men's Open Division Winner (2:04:58), and Hellen Obiri of Kenya was named Women's Open Division Winner (2:27:23). MilkPEP sponsored the marathon, where Shefik served as a Brand Ambassador for MilkPEP.

New York Road Runners, whose mission is to help and inspire people through running, serves runners of all ages and abilities through races, community runs, walks, training, virtual products, and other running-related programming. Their free youth programs and events serve kids in New York City's 5 boroughs and across the country.


  • Brand Ambassador: Shefik

Last Updated: November 8, 2023

About Shefik

Celebrating over 25 years in the entertainment industry, Shefik has held senior-level positions at many Fortune 500 companies and celebrated brands, including IBM, NBCUniversal, and MTV World. He currently serves as a Technical Lead at NBCUniversal. His work has been featured in television broadcasts and video productions for TIME, The Washington Center, "Unsung" (TV One), and Broadway World. He is currently the Executive Producer and Host of the nationally syndicated radio show "Shefik presents Invocation", which is broadcast on over 20 terrestrial radio stations and frequencies throughout the United States, as well as the internationally distributed video series of the same name via Prime Video and other notable outlets.

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