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2018 NewFlex Youth Hair Show Princess Pageant

NewFlex Youth Programs

MOUNT VERNON, N.Y. — For the third year, media personality Shefik will participate in the annual NewFlex Youth Hair Show Princess Pageant, where he now returns as an official judge for the pageant, alongside a panel of other esteemed judges. In previous years, Shefik was a featured role model on the runway (2015), and a guest speaker (2016).

The event takes place at Doles Recreation Center, 250 South 6th Ave., Mount Vernon, New York 10550, on Saturday, June 16, 2018, from 5 p.m. to 8 p.m. ET. Tickets can be purchased online at, priced at $25. Proceeds from the event will benefit the NewFlex Youth Programs (a nonprofit organization). The event will be hosted by Cynthia Turnquest (Community Leader and Educator) and Cathlin Gleason (Mount Vernon Public Library Trustee).

NewFlex Youth Programs was founded in 2009 by Executive Director and Coach Nesta Felix. Throughout her years of coaching basketball and being a coordinator for many organizations, she became motivated to begin building leaders among the youth in her community. It was almost inevitable that Coach Felix would develop an organization that would serve to direct youth to become better individuals on and off the basketball court. In 2009, as part of her MBA thesis, Coach Felix officially incorporated the vision, and NewFlex Youth Programs was born. (Initially, the organization was named NewFlex Hoops.)

NewFlex Youth Programs provides training in fundamentals of basketball and other sports, mentoring programs, workshops, trips, and academic management. Their programs are geared towards nurturing the beautiful nature within young girls, and developing the masculine responsibility among young men, while preparing them all for various opportunities.

"I am proud to once again support Nesta Felix and the wonderful work she continuously performs at NewFlex Youth Programs," says Shefik. "As a resident of Westchester County, where her organization is based in Mount Vernon, New York, it is important that I give back to the youth of the community in any way that I can."

During this year's pageant, City Council Member André Wallace of Mount Vernon, New York will be honored with a special award. Other honorees include Fabian Morrison, Ray Williams, Johnny Morrison, Regina Rose, and Rob Garris.

About Shefik

Currently celebrating over 20 years in the entertainment and technology industries, Shefik ( is an accomplished industry insider, who has appeared on MTV, SiriusXM, PBS, TRT World (Turkey), network television, and print media. He has previously served as a host for Maarkah New York Fashion Week, and a judge for a local Miss America competition in New Jersey, the New York and New Jersey state pageants for USA National Miss, and the pageants for Miss Fashion Week Lehigh Valley and Miss Fashion Week Philadelphia. As a videographer and producer, his work has been featured in television broadcasts and video productions for TIME magazine, The Washington Center, "Unsung" (TV One), and Broadway World. Additionally, his photography has been featured in print and online publications, such as Daily Mail (United Kingdom), Harvard Kennedy School Magazine, Playbill, and China Press, as well as over 100 other websites in China. He is currently the Executive Producer and Host of the nationally syndicated terrestrial radio show "Shefik presents Invocation".

Last Updated: October 16, 2022

About Shefik

Celebrating over 25 years in the entertainment industry, Shefik has held senior-level positions at many Fortune 500 companies and celebrated brands, including IBM, NBCUniversal, and MTV World. He currently serves as a Technical Lead at NBCUniversal. His work has been featured in television broadcasts and video productions for TIME, The Washington Center, "Unsung" (TV One), and Broadway World. He is currently the Executive Producer and Host of the nationally syndicated radio show "Shefik presents Invocation", which is broadcast on over 20 terrestrial radio stations and frequencies throughout the United States, as well as the internationally distributed video series of the same name via Prime Video and other notable outlets.

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