- Originated the WordPress development of a custom and robust Content Management System (CMS) and stand-alone templates using front-end web technologies, such as PHP, MySQL, XHTML, CSS, jQuery, JavaScript, RSS 2.0, for the website time.com.
- Developed a web-based live blogging system for usage at TIME (an idea Shefik proposed), incorporating technologies such as PHP and MySQL, and utilizing WordPress and Twitter.
- Produced live blog coverage of highly trafficked events at TIME (i.e., The Inauguration of President-Elect Barack Obama and Vice President-Elect Joe Biden; Election Day (United States); 81st Academy Awards; 61st Primetime Emmy Awards; 66th Golden Globe Awards), some of which also became cross-promotions with the editorial teams at the sister magazines People and Entertainment Weekly.
- Contributed as part of the video production team for TIME's coverage of the untimely death of Michael Jackson.
- Produced TIME's video coverage of "American Idol" Season 8 Finale, musician and actor Blake Lewis (runner-up of Season 6) as Correspondent on the red-carpet.
- Developed widgets for third-party portals, such as My Yahoo! and iGoogle.
- Initiated the technical analysis and evaluation of new technologies, products, and product enhancements.
- Balanced the priorities of a diverse group of stakeholders, including business leadership, editorial, design, and engineering teams.
- Tasked with conducting regular training sessions with key members of the editorial staff, to educate them on the proper usage and best practices of the technology that Shefik developed and maintained on a daily basis.
- Engaged with staff across TIME's international bureaus, and aligned with the understanding of cultural conditions.
Video Productions:
- Celebrity Friends on Michael Jackson's Music (https://shefik.info/portfolio/video/celebrity-friends-on-michael-jacksons-music)
- Michael Jackson's Movie Career: This Was It (https://shefik.info/portfolio/video/michael-jacksons-movie-career-this-was-it)
- At the "American Idol" Season 8 Finale With Blake Lewis (https://shefik.info/portfolio/video/at-the-american-idol-season-8-finale-with-blake-lewis)
Live Blog Productions:
- The Inauguration of President-Elect Barack Obama and Vice President-Elect Joe Biden (January 20, 2009)
- Election Day (United States) (November 4, 2008)
- 81st Academy Awards (February 22, 2009) (https://shefik.info/portfolio/technology/81st-academy-awards)
- 61st Primetime Emmy Awards (September 20, 2009) (https://shefik.info/portfolio/technology/61st-primetime-emmy-awards)
- 66th Golden Globe Awards (https://shefik.info/portfolio/technology/66th-golden-globe-awards)
- "American Idol" Season 8 Finale
Last Updated: March 22, 2026
