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Transform Your Personal Brand

Transform Your Personal Brand

What's the secret to building your brand to accelerate your professional career? In this course, join strategic marketing expert Kelli Schutrop as she shares time-honored insights drawn from experience to help you transform your personal brand. Whether you're inside a traditional company, or an entrepreneur scaling the next big thing, Kelli shows you what it takes to get started and grow a brand that your audience will never forget. Along the way, learn how to overcome impostor syndrome, differentiate yourself, and craft and share a powerful brand story. By the end of this course, you'll be ready to wield your new skill set to select mentors, promote your brand across platforms, network more effectively, and leave a message that sticks.

This course was created by Madecraft. We are pleased to host this training in our library.

Filing
  • Issuing Organization: LinkedIn Learning
  • Issue Date: December 22, 2024
  • Credential ID: ea1a884f0ff4675034b3423b9d17fea1e6fed565780530cb24a39b1245ded659
  • Credential URL: Course Completed

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Transform Your Personal Brand

Transform Your Personal Brand

Join strategic marketing expert Kelli Schutrop as she shares time-honored insights drawn from experience to help you transform your personal brand. Kelli shows you what it takes to get started and grow a brand that your audience will never forget.

Last Updated: March 22, 2026

About Shefik

Celebrating over 25 years in the entertainment industry, Shefik held senior-level positions at many Fortune 500 companies and celebrated brands, including IBM, NBCUniversal, and MTV World. He currently serves as a Technical Lead at NBCUniversal. His work was featured in television broadcasts and video productions for TIME, The Washington Center, "Unsung" (TV One), and Broadway World. He is currently the Executive Producer and Host of the nationally syndicated radio show "Shefik presents Invocation", which is broadcast on over 20 terrestrial radio stations and frequencies throughout the United States, as well as the internationally distributed video series of the same name via Prime Video and other notable outlets.

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Technology Target Roles

Shefik brings demonstrated alignment with enterprise requirements for cross-platform delivery and operations, with a track record of leading complex programs, while engaging senior stakeholders, and executing scalable technology solutions. The following roles represent a strong fit for his background:

  • Technical Manager
  • Technical Architect
  • Technical Lead
  • Technical Project Manager
  • Software Engineering Manager
  • Senior Technical Analyst
  • Senior PHP Developer
  • Senior Drupal Developer
  • Senior Web Developer
  • Senior Application Developer
  • Senior Software Engineer
  • Senior Full-Stack Developer
  • Technical Consultant
  • Subject Matter Expert

Employment Eligibility

Shefik is a United States citizen. As such, he is legally authorized to work in the United States. He does not require sponsorship for employment visa status in the United States.