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The 22 Immutable Laws of Branding (Blinkist Summary)

The 22 Immutable Laws of Branding (Blinkist Summary)

"The 22 Immutable Laws of Branding" is a practical, hands-on guide to the dos and don'ts of branding as expressed by 22 simple laws: the Law of Expansion, the Law of Contraction, the Law of Quantity, and more. These laws illuminate the all-too-common mistakes made by marketers and showcase the tricks of the trade used by the most successful brands to assert their dominance in ultra-competitive markets. Discover how to narrow your focus for maximum impact, grow intelligently, build trust, develop a powerful logo and brand name, and even reinvent a brand. With these tips, you can build your company, product, or service into a world-class, world-wide brand.

Note: This audiobook summary was produced by Blinkist. We are pleased to host this content in our library.

Filing
  • Issuing Organization: LinkedIn Learning
  • Issue Date: January 10, 2025
  • Credential ID: 693b5ec46aafdde70af188b273d55211a7d49f29bb0b856e9524616ea263e787
  • Credential URL: Course Completed

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The 22 Immutable Laws of Branding (Blinkist Summary)

The 22 Immutable Laws of Branding (Blinkist Summary)

Discover how to narrow your focus for maximum impact, grow intelligently, build trust, develop a powerful logo and brand name, and even reinvent a brand. With these tips, you can build your company, product, or service into a world-class brand.

Last Updated: March 22, 2026

About Shefik

Celebrating over 25 years in the entertainment industry, Shefik held senior-level positions at many Fortune 500 companies and celebrated brands, including IBM, NBCUniversal, and MTV World. He currently serves as a Technical Lead at NBCUniversal. His work was featured in television broadcasts and video productions for TIME, The Washington Center, "Unsung" (TV One), and Broadway World. He is currently the Executive Producer and Host of the nationally syndicated radio show "Shefik presents Invocation", which is broadcast on over 20 terrestrial radio stations and frequencies throughout the United States, as well as the internationally distributed video series of the same name via Prime Video and other notable outlets.