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Sounds of Pertussis

March of Dimes / Sanofi Pasteur / Publicis Modem
Sounds of Pertussis

Sanofi Pasteur is the vaccines division of the French multinational pharmaceutical company Sanofi. Sanofi Pasteur is the largest company in the world devoted entirely to vaccines. Sanofi Pasteur provides more than 1 billion doses of vaccine each year, making it possible to immunize more than 500 million people across the globe. A world leader in the vaccine industry, Sanofi Pasteur offers the broadest range of vaccines protecting against 20 infectious diseases. The company's heritage, to create vaccines that protect life, dates back more than a century.

Sanofi is a French multinational pharmaceutical and healthcare company headquartered in Paris, France. Sanofi engages in the research and development, manufacturing, and marketing of pharmacological products, principally in the prescription market, but the firm also develops over-the-counter medications.

As part of a partnership with March of Dimes, Sanofi Pasteur initially published a website in 2009, titled "Sounds of Pertussis" ( In 20211, Shefik developed an iteration this website as a UI Developer at Publicis Modem, where he incorporated technologies such as ColdFusion. The website was intended for United States residents only.

Publicis Modem is a digital marketing agency that works with world-class companies across the globe in more than 40 countries, with 250 employees, offering a range of integrated marketing services, including strategy and planning; award-winning creative design and execution; media research, planning and buying; search marketing; online and offline direct marketing; and technology enablement. Publicis Modem is part of the network Publicis and a member of the Paris-based Publicis Groupe.

The Sounds of Pertussis campaign is a national education campaign from March of Dimes and Sanofi Pasteur to help raise awareness about the potential dangers of pertussis, also known as whooping cough, and the importance of adult tetanus, diphtheria, and acellular pertussis (Tdap) vaccination. As part of the campaign, actress, singer, and mother Jennifer Lopez helped launch a public service announcement (PSA) to raise awareness about how adults can help prevent contracting and spreading pertussis to babies.

Started in 2009, the campaign continues to help educate parents, grandparents, caregivers and others in close contact with infants about the importance of getting vaccinated with the adult Tdap vaccine to help protect themselves and to help stop the spread of the disease to infants.

The Office of the Mayor of New York City proclaimed August 11, 2011 as Pertussis Awareness Day, which falls during National Immunization Awareness Month.


  • UI Developer: Shefik

Last Updated: July 6, 2023

About Shefik

Celebrating over 25 years in the entertainment industry, Shefik has held senior-level positions at many Fortune 500 companies and celebrated brands, including IBM, NBCUniversal, and MTV World. He currently serves as a Technical Lead at NBCUniversal. His work has been featured in television broadcasts and video productions for TIME, The Washington Center, "Unsung" (TV One), and Broadway World. He is currently the Executive Producer and Host of the nationally syndicated radio show "Shefik presents Invocation", which is broadcast on over 20 terrestrial radio stations and frequencies throughout the United States, as well as the internationally distributed video series of the same name via Prime Video and other notable outlets.

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